ERICHEN At the Core of Corporate Video Productions.

Film and Video Productions in Shanghai There are lots of film and video production companies in Shanghai, but most of them cannot cater to foreign film and video production crew without professional facilitators who act as intermediate. Still, one can find a professional video production company undertaking video production in Shanghai through mandy.com. What one should understand video production in Shanghai without permit or a variety of government approvals could get into a serious troubles or even legal dispute. Unlike Australia and the UK, not all related laws and regulations are clearly described, even a film and video production company in Shanghai could be bewildered during a co-production with a foreign film or video production team in Shanghai. All in all, remember, film and video production in Shanghai could be a complicated business even if you seem to have found a reliable local expert from China or a western country.

专业影视制作公司形象片是公司影片制作的一部分把公司宣传片、企业形象片或所谓的公司资料片（不少制作公司的不准确翻译）制作成录像就是公司录像、也可以是品牌录像（BRAND VIDEO）。当然公司形象片和公司宣传片也可以是以VCD、DVD或用与网上播放的流媒体如REAL、QUICKTIME等。公司形象片或企业形象片的策划需要专业人士参与，只懂得如何拍摄制作电视片是远远不够的，因为公司形象片和企业宣传片是企业的整体形象（OVERALL CORPORATE PROFILE），是公司的生命线，搞不好很容易使公司宣传片和公司形象片变为“皇帝的新衣”。

传统的影视制作公司往往把大众娱乐影视制作与企业商务影视制作视为一体，另一方面不少的影视后期制作公司，包括一些三维动画公司也对外称自己为影视制作公司。这种把专业影视制作服务笼统地向对影视制作行业比较生疏的中外企业客户宣传是容易产生不良的影响的。社会专业的分工是经济发展的一个标志，影视制作业服务也应必然如此。请张艺谋参与丰田汽车广告的影视制作就是一个反例。（引自《公司影片制作》第三章影视制作服务的细分：企业形象片与公司宣传片）

Film and Video productions are evaluated by its ultimate audiences, rather than those spectators during the shooting. So, what is the point to bring those unnecessary heavy gears and an exceeding numbmer of crew members during location or studio shootings anyway ? It would appear a good corporate video,company film, could be created by a group of professionals, being a small fraction of those stereotyped army troops of film and video production companies as usually seem in their own documentations to fool the public. (From Corporate Video Productions: A New Handbook)